Gone are the days when the common Website would do for a business. Each and every day, companies are coming out with new technologies, pioneering new digital trends and re-designing their sites so that they’re the most optimal Welcome sign for potential customers perusing the internet. Yarra Web aims to remain on the forefront of innovation. We assist each of our customers in creating customized Web presences that accurately depict their vision and mission. There are many different schools of thought on the priorities for a Website, but one of the more artistic to cross our threshold is parallax scrolling. Click here for some examples to get you acquainted. This post will share what it is, and how it may be a valuable tool for your company’s Website.
Parallax scrolling is also known as Asymmetrical scrolling, and it’s a technique that is leveraged in both Website design and computer graphics. You’ll be able to spot it because the background moves at a different speed than the foreground images. The result is a bit like a 2D movie. It falls squarely in the marketing category of “Surprise and Delight”—the idea that we live in a world of exponentially more jaded customers, so they’re especially impressed with artistic Web design elements like this one.
Even though it’s picking up in popularity, parallax scrolling has been on the scene since the early 1930s. Back then, it was utilized solely by movie producers, who at the time- were pioneering traditional animation, using a multiplane camera technique. It was a smashing success in its foundational use. However its applications soon grew to include computer games and video games, specifically in the early 1980s. It’s easy to identify in games like Jungle Hunt and Moon Patrol, arcade examples created in 1982.
There are four main ways to achieve Parallax scrolling—Layer, Sprite, Repeating pattern/animation and Raster. The Layer method takes advantage of the display systems that support many different background layers, and simulate a multiplane camera. The layers move at different speeds, to create the illusion that they’re closer or further to the camera. The Sprite method is similar but you may not be familiar with Sprites. These are individual objects that are designed by hardware either on top of or behind the different layers. The Repeating pattern/animation method uses individual tiles that look like they’re floating over a background that’s repeating. Color cycling helps these individual tiles animate at quick speeds. Finally, the Raster method refreshes the lines of pixels in an image at a slight delay as you scroll through a site.
Each method has its pros and cons. Frequently they’re used in tandem, but does this idea make sense for you and your business? It really depends on the product. Companies in the luxury good sector, advertising entertainment and selling media have found great success with the investment. Still have questions? Give the team at Yarra Web a shout. We’d love to discuss how to take your Website and digital presence to the next level.