Top 5 Mobile Marketing Tips To Grow Customer Base

Do you think you don’t need to invest in mobile marketing unless your targeted customers are teenagers?

Think again!

Research shows that people of all ages are using smartphones more than ever. Did you know that:

  • 92% of American adults own a smartphone;
  • People check their smartphones 80 times on average every day;
  • 90% of consumers watch videos on smartphones.

To put it plainly, every online business needs to target mobile users to stay in the game. And if you do mobile marketing correctly, you might well be able to stand out from the crowd.

So what does it really take to get great results from a mobile marketing campaign?

Well, why don’t you have a look at these tips from App Geeks that can help you drive maximum traction from your campaign?

Mobile-Friendly Emails

Many online marketers think that emails are passé in this age of instant messaging apps. Are you one of them?

Then you couldn’t be more wrong. Research shows that by the time this year ends, there would be 2.2 billion mobile users worldwide.

Take the cue and start sending customers mobile-friendly emails.

How to make emails mobile-friendly? Glad you asked.

Keep both the design and content short and straightforward so that the message is clearly displayed on small screens. Additionally, make sure your emails have call-to-action buttons easily visible.

Top 5 Mobile Marketing Tips To Grow Customer Base

Text Message Mobile Marketing

With smartphone users relying on text messages to communicate, online marketers simply can’t ignore text message marketing.

So start building an SMS list, if you don’t yet have one, to send well-timed SMS promotional messages to consumers. For instance, if you’re running a sale, you can send consumers text messages to inform them about the best deals.

Needless to say, the success of your SMS message marketing campaign depends largely on the number of subscribers you have. To improve subscription count, promote your SMS marketing list everywhere you can, including your site and in your promotional emails.

Additionally, consider adopting the time-tested strategy of encouraging users to do what you want them to do by offering them an incentive, like a gift card or a discount. Such a campaign can beef up your subscription list considerably at no time at all.

Voice Optimization

Did you know that more than 20% of voice searches are done on mobile devices?

Therefore, it is important that you optimize your content for it.

Because key phrases used in voice search are different than those used in text search, you will need to identify expressions people are likely to use to search your business or products through voice commands.

Voice search phrases have two distinct features. They are longer and more natural-sounding than long-tail keywords used in text search. Additionally, they are often in the form of a question.

Tools are available that help you find voice search key phrases relevant to your business or products, and you should consider using one.

Site Speed

Impressive site speed is crucial. Slow site speed can harm much of the good work you do to make your site mobile-friendly.

For instance, even if your site were to rank among the first few on mobile search results, you may not get a lot of organic traffic if it loads slowly on mobile devices.

Why?

Because today’s consumers have little patience, mobile users even less. According to a report, 74% of mobile users abandon a site if it takes more than 5 seconds to load on their smartphones.

So take the cue and improve site speed. If web development is not your cup of tea, hire a reputable web developer to fix the issue.

App-Based Mobile Marketing

This is another biggie. With 80% of the mobile time being spent on using mobile applications, there’s no way you can ignore the app-based marketing.

Most of your competitors may already have developed an app. If you delay developing one any longer, your dream of being number one in your niche may remain just that — a dream.

That said, there are two things you must remember when doing app-based marketing.

  1. User-Friendly App – There are hundreds of thousands of once-used-then-forever-forgotten apps in the digital landscape. Why add another one to this ignominious list? Mobile users have neither sympathy nor time for poorly designed apps. So make sure yours has user-friendly interface and features.
  2. Free App – Most companies offer free apps, and consumers expect the same from you. Remember, app-based marketing is a numbers game, so a paid app will prove counterproductive to your goal of growing your customer base.

What else you need to do? Check out this infographic because it has loads of mobile marketing tips.

About the Author:

Max ChekalovSocial media and Max is a match made in heaven. Prolific digital marketer with considerable skill in graphic design and writing, his endless thirst for knowledge and communication can be sated only by the dynamically changing world of social media. Always on top of the latest trends and development in social media marketing, Max’s curiosity and vision bring invaluable insight and value to any project.

Optimizing with A/B testing
source: unsplash

Optimizing with A/B testing is simply the process of testing two variants (in other words an A and a B variant) of some element of your marketing activities. By comparing their performance we can draw conclusions and apply the results to optimize for success. Although the A/B testing method can be used with all types of content, it is generally most popular when it comes to designing and launching emailing and landing pages campaigns.

The Optimization Do’s and Don’ts of A/B Testing

The Do’s: to ensure optimum results, we recommend you consider the following best A/B test practices:

Change only one component at a time

When you start testing, ensure not to get carried away diving into testing all our assumptions at once. If we test more than one component at a time, although we think we’re optimizing and testing everything, in reality we’re testing for nothing. Creating totally different variants with the maximum amount of changes is an error, since you will not know what has worked in each scenario. So it is better to focus your tests. Check and optimize for a single element on each test, such as, button size, copy, color … etc.

Look at your KPIs

It is useless to measure clicks if what we really want is to increase the sales of a certain product, for example. A/B testing should always be in line with your marketing objectives, your KPIs, or in other words your key performance indicators. To ensure your incorporating your KPIs in your tests, compare your metrics that are most related to the tests. For example if we’re optimizing for sales, the conversion of new visitors or repeat purchases is key.

Convert test results to actionable changes

After you’ve gained insights on how to optimize performance through your A/B tests, it’s time to take action! The objective of A/B tests should always be to find actionable changes that you can apply directly and continuously from now on. So apply the high performing changes and continue testing the next variable until you get the perfectly optimized landing (or email, or ad … etc.).

The Don’ts: successful optimization of your A/B tests comes from the strategic combination of following best practices (the Do’s mentioned above) and avoiding the following fundamental mistakes (the Don’ts):

Comparing apples and pears

The user groups on which the A/B test is carried out have to be as homogeneous as possible, or the results will not be reliable. It is not representative to direct each test variant to visitors who come from a different channel or who have some other important difference.

Let yourself be carried away by impatience

For the results of an A/B test to be statistically relevant, they must be done on a group as large as possible. If your website does not have a lot of traffic, that means you should leave both test variants (A and B) active for days or even weeks to really get reliable data and in turn successfully optimize.

Indulge in safety

A/B tests are the perfect place to take a risk, unleash your creativity and experiment. Dare to try your craziest ideas, you never know what can surprise you in the results!

Get Maximum Return Through A/B Optimization with Social Ads Image Testing

Putting theory into practice, let’s explore a case in point. We used A/B testing to publish more effective social ad campaigns.

Given the immense amount of content that is published on social networks every day, getting users to click on ads can be quite a challenge. For this, it is essential to stand out with an image that attracts user attention.

Optimizing with A/B Testing
Source: cyberclick

For our experiment, we launched a series of Social Ads in which their images corresponded to two variants: one followed the style guide of the brand, while the other was created with a 100% performance optimization approach. The purely performance optimized images fulfilled the following characteristics:

  • Use strong contrasts and striking colors
  • Do not ‘abuse’ filters
  • Image quality

The result: images with a performance approach obtained a 35% higher CTR and more than twice the ROI in terms of sales and revenue. Optimize your approach to digital ads by getting to know the digital advertising formats available to you. Through the science of A/B testing, and striping all underlying assumptions and ‘given guidelines’ we can optimize for success.

About the Author:

Journalist, content creator, community manager and social strategist. Laia studied Journalism and Audiovisual production. Innovative ways with words and communication are Laia’s passion

Top SEO influencers to follow in 2018

This month we were lucky enough to publish a guest blog post on Cyberclick, an online marketing company. Our article focused on top SEO influencers to follow in 2018. Check out the full article here.

How To Get More People Reading Your Blog And Why This Matters
Image credit: Pixabay

A blog on your company website can help you attract a wider audience to your brand while building credibility. All you have to do is get people reading your blog. It sounds simple enough, right?

Once you get the ball rolling, a blog can work wonders; the hard part is setting off in the first place. If you’re not getting the engagement you think you deserve, it could be because you aren’t pitching it right.

That’s why we have compiled these quick tips to getting more views for your blog. Follow them and your blog could soon be snowballing to success…

Keep your content relevant

It should go without saying that your blog posts should be relevant to what your company does. If you bake cakes, it’s probably best not to start talking about the best way to kill household vermin. It may seem obvious, but you’d be surprised to see what people come up with when they start to run out of steam!

Start with the basics: how, what, where, when and why.

Answer the questions that you think your customer will be asking. Write about what they would want to come to you about in the first place: for example, a furniture restorer might write about restoring a dog-chewed table. It shows what types of jobs you do, as well as how well you can do it!

On days when inspiration doesn’t strike, don’t be afraid about going over old territory. Share stories of similar work you’ve done, or go into more detail on a topic you’ve already talked about.

On a company blog, readers are coming to you for information on how you can help them.

Hit the mark with your topic

A great way to see what you should be writing about is to think about what your customers are searching for.

The whole idea behind a blog is to draw people to your website through search engines and social media, so you need to show them what they want to see.

Google Trends is a great tool to use when coming up with topics. You can see how popular a search term is over a given time period as well as what areas it has been most popular it is.

For coming up with ideas, type in a general topic and scroll down to where it says ‘related queries’. This will help you to see what people have been searching for, to give you an idea of how to help them.

To see how niche your topic is, just perform a simple Google search to see if anyone else has already written what you have.

It’s okay to go over similar ground, but it’s best to try and find a way to be better than your competitors. To do this, try to add another layer to your topic. For example, instead of writing about ‘how to crochet’, write about ‘how to crochet with thick yarn’.

How To Get More People Reading Your Blog And Why This Matters
Image credit: Google Trends

It’s worth having a mix of short-term and long-term (or ‘evergreen’) content.

Each post on the internet has a lifespan. For Twitter, it’s around 2 hours; on Facebook, it’s roughly 3.

Blog posts depend on the topic. You can write about up-to-date topical matters to generate a lot of views over a long period of time. Evergreen content, however, is designed to be SEO optimized so that people keep clicking on it and reading it — possibly for the next few years.

Optimise your posts

Many people forget the basics of blogging: to maximize your readership, you need to optimise your posts. This means it not only needs to contain the right information, be the right length AND hit the right SEO marks. You also need to post regularly.

Everyone on the internet agrees that the length of your posts is important, they just can’t agree what that length should actually be. You’ll see advice that tells you your posts should be anything from 200 to 2000 words long.

What we know is that 69% of professional bloggers are writing posts that are longer than 1,000 words.

Additionally, according to CopyPress, long-form content outperforms short form content by around 40.54%.

Don’t worry if you’re feeling a bit daunted by writing huge posts each time. Start off with shorter posts to ease yourself and get familiar with your topics and writing about them.

Aim for around 750-1000 words to start off, then check to see how the content performs on your analytics. If you’re finding that you are underperforming, try to adjust the length of your posts to find something that works.

When we say you need to post regularly, we don’t mean every hour, day or week — we just mean that you need to be consistent.

For some reason across the internet, people have decided that there is some kind of golden number of posts per month you need to put out in order to maximize your readership. This isn’t true! Of course more posts are more likely to get you a bigger audience, however, it’s no use posting 20 times a month if these readers aren’t generating sales.

Analytics will be your best friend, so it’s vital that you set up an account before you get started. Keep an eye on what works for you and what doesn’t.

Include images in your posts

It’s sad but true — people are lazy when it comes to reading online content. There are plenty of interesting, attention-grabbing, easy-reading blog posts out there. So why would they read something that looks time-consuming and dull?

Including images in your posts is a great way of capturing your audience’s attention and conveying your message in another medium. After all, a picture is worth a thousand words, right?

They also break up your content, making your post easier to digest for readers. Nobody wants a wall of text!

When you’re deciding which images to include in your post, there are a few things you need to remember. Firstly, as with your content, your images must be relevant. They need to support your text and add value to your post — so they must match up with your topic.

Secondly, you should avoid poor quality, blurry images. Bad images are detrimental to your blog, as they make you look lazy and unprofessional. Always use sharp, high-quality images.

If you want appropriate photos but you’re on a budget, then take a look at some high-quality stock image sites like Burst. You can pick up photos that look natural (and instagrammable!) to illustrate your post.

You can also use online tools like Canva to edit images and make them your own by adding your own branding and colour pallet. You might like to create infographics to illustrate any stats you’ve used in your post too.

Be proactive with social and emails

To really get more people reading your blog, you need to advertise it on more than just search engines. Social media and email marketing will help you to catch people’s eyes and draw them to your content.

Email marketing is an underestimated tool when it comes to blogging. You can compile and manage an email list according to your needs, and send out emails with either a single link or multiple on the same topic.

Create an email marketing campaign: this will help you to build relationships with your readers and generate leads. (And if you’re not sure how to go about this, use an email marketing tool to help you plan your campaign and bulk-send automated emails).

Need more inspiration? Check out this great post on fostering engagement on social media for inspiration.

Send out emails with a frequency that matches how often you post. If you’re not posting weekly, there’s no point in sending out a weekly newsletter. Try not to bombard your readers – monthly or bi-monthly should be enough to make an impact.

Share each post on your social channels too, using the relevant hashtags and media. Don’t be afraid to share posts more than once using different captions and pictures to maximize the number of impressions you can get.

If you’re worried about not having enough time to keep up with regular posting and responses, then you should definitely get a social media marketing tool like Buffer. It’ll help you schedule posts and come up with a content calendar, as well as monitoring engagement and when your users are most active.

Conclusion

Use all the tools available to you and you’ll be able to grow the readership of your blog.

Email marketing, analytics and Google Trends are all things you should be using to create the best blog you can. Many bloggers and companies take the approach of ‘if you build it, they will come’; unfortunately, you’re going to have to be a bit more proactive than that.

Work hard, use our advice and you will see results!

About the Author:

Victoria Greene

Victoria Greene is a  freelance writer and branding consultant with a passion for ecommerce business. Check out her blog, Victoria Ecommerce, for all the latest on developments in ecommerce, marketing, and design.