Yarra Web believes that a Website is one of the most important marketing tools that a company or individual expert can have. It’s become a digital calling card, a way to package your best assets and share them with the world. Over the last 20 years, the Website has changed and evolved, as different functionality has become commonplace, and designers and engineers have pushed the boundaries of what’s possible. This means that what was once innovative, has become commonplace. What was once new and fresh, has become dusted and worn. With an industry moving this quickly, how is one supposed to stay ahead of the curve? Well, that’s where Yarra Web comes in. Aside from the extensive range of design and support services that we offer, Yarra also ensures that you stay on top of your game, with a list of Website design trends to keep your eye on, this year:
Up until this point, designers heavily favored picture formats like GIF, PNG or JPG. While there aren’t necessarily problems to do with the aforementioned formats, there are a bunch of important benefits to SVGs. They’re made up of vectors. Because of this, you know longer have to worry about which screens your site will show up best on. Finally, you’ll have consistency.
Less is more, according to those in the know. Think of twitter as your barometer. If you can’t fit your Website’s text into 140 character or less… you’ve already lost half of the market using Web most frequently- Millennials and Gen Z.
Cinemographs are high-quality GIFs or videos that run on one, continuous loop. They’re a great way to add dynamic movement to an otherwise static main page. Research has shown that viewers are far more likely to stick around and explore your site, if the initial page draws them in.
Remember kaleidoscopes? You could spend hours entranced by the colors and patterns down the end of one, way back in the day. The same visual direction is coming back around, and it’s targeted at Web design. Experts recommend merging and blending bright colors for a fresh update to tired sites.
There appears to be an influx of different fonts on the market, and you should take advantage of this. Play around with the font that helps bring out the essence or mood of the product that you’re trying to cell. That being said, you’ll also want to maximize whatever space you can, so that your fonts have the ultimate pop.
While this list is a small sampling of Website design trends and opportunities, it’s a good place to start, if you’re looking to make improvements. Are you already on top of any of these design trends? Questions? Comments? Give the team at Yarra Web a shout. We’d love to hear from you!