Blog - Yarra Web

The Importance of NAP Consistency for Local SEO

Most online visitors rely on search engines and social media platforms to discover the best products and services. NAP (Name, Phone number, and Address) of businesses has become one of the key elements in local SEO lately. It’s a must for brands that want to expand their customer base and rank higher in SERP (search […]

Top 5 Mobile Marketing Tips To Grow Customer Base

Do you think you don’t need to invest in mobile marketing unless your targeted customers are teenagers? Think again! Research shows that people of all ages are using smartphones more than ever.

Optimizing with A/B Testing

Optimizing with A/B testing is simply the process of testing two variants (in other words an A and a B variant) of some element of your marketing activities. By comparing their performance we can draw conclusions and apply the results to optimize for success.

Top SEO influencers to follow in 2018

This month we were lucky enough to publish a guest blog post on Cyberclick, an online marketing company. Our article focused on top SEO influencers to follow in 2018. Check out the full article here.

How To Get More People Reading Your Blog And Why This Matters

A blog on your company website can help you attract a wider audience to your brand while building credibility. All you have to do is get people reading your blog. It sounds simple enough, right?

How to Analyze and Boost the Speed of WP Websites

Improving the page loading speed of your WordPress website doesn’t have to be the least bit of a problem if you have the right tools and the right know-how. Our guest author Michael Deane shares some tips.

5 Melbourne Businesses With Great Website Content

The digital marketplace isn’t kind to below-par websites, with the process of natural selection soon weeding out the laggards — and the standards get higher in a hotly-competitive environment like Melbourne. Since it’s the world’s most liveable city, it’s no surprise that businesses are clamouring eagerly to establish themselves as area favourites.

The Google Medic Update – What You Need to Know

On August 1, Google rolled out an algorithm update which shook things up for the healthcare sector and beyond. Yarra Web shares the details and how it effects your brand.