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Knox Carpets & Flooring

Our Responsibilities

  • Custom web design and development
  • Content Management
  • Online marketing strategy including content production and Search Engine Marketing

About the Project

Knox Carpets Kilsyth required a brand new website to launch their new business. As a carpet installer, it was very important to devise a branding strategy that would allow Knox Carpets to stand out in a hyper competitive market place characterised by cut throat prices and strong competition.

After consultation with Knox Carpets, we positioned the site to appeal to an audience based on a higher level of service and industry expertise and a large product range that competitors may not be able to match. We focused the homepage on products that users are particularly interested in, based on anecdotal evidence from Knox Carpets and empirical evidence from sources such as Google AdWords. We’ve also prominently placed testimonials as forms of social proof to establish trust amongst new users.

Overall the site performs well in search engines and resonates with the intended target market targeted in Google AdWords.


Yarra Web came highly recommended to us from two friends who had used his service to create their websites for their businesses.

I honestly had no idea of what was involved in getting a website going etc but they just took control and our website was created and up and running in no time. He has given us all the information and advice required on how to get our business ‘out there’ via our website. Their knowledge has been invaluable to us and it will continue to be as our business grows… is reassuring to know that we have them to manage our website and to go to for advice for anything relating to it.

We have found Yarra Web to be very pro-active in regards to getting things done, he is always in contact with us and is always on top of things before we even know it has to be done……in other words, everything is taken care of with the very least amount of stress for us.

Given the internet is now the main form of advertising, any business owner needs to know the best ways to stay on top of any changes and maintenance required to keep their website fresh and active……and I can honestly say, they are the best people for the job!

I would give the highest recommendation to Yarra Web for any business owner.

Rebecca Wilson

Knox Carpets