- Content Development
- Hosting & Maintenance
About the Project
PSVC Advisory needed to establish an online presence from scratch that would appeal to a very niche target market – young, tech savvy owners of food businesses. Therefore it was integral to the project that the website copy, as much as the website design, spoke the language of the target audience and answered questions, some of which they didn’t know to ask.
In light of this, the engagement of a copywriter at the start of the process was crucial to developing accurate and appealing messaging, which was then reinforced by custom graphic design to create a front end experience that would do the heavy lifting of communicating the client’s value proposition.
Regular website maintenance is in place to ensure the website functions as intended 24/7 as well as Google Analytics traffic reporting for monitoring website performance.
Patrick and his team made the process of creating our first website simple and educational. Yarra Web challenged our thinking about design, functionality and content creating a professional site we are confident will appear to our target market, on time and on budget.