Did you know that decent Web hosts and minimized photo sizes can make all the difference when it comes to the optimization of your site? We’re diving into the best ways to optimize your website speed and get it loading lightning fast.
Google AdWords is sweeping the nation, and serving as a pivotal part of any Web Marketing strategy. If you’re unfamiliar, it may seem overwhelming. Luckily the Yarra Web team is here to talk you through the basics, as well as some best practices.
Your online advertisements can sometimes feel like a goldfish: pushing and shoving over spots on Facebook to get clicks and conversions. Since 2010, Facebook is a fishpond that’s grown over 680%, meaning that $8 billion is spent on Facebook ads. We’ve partnered with Energise Web Design agency from New Zealand to discuss best practices when it comes to Facebook Ads.
Creating riveting content is the first step, but many companies struggle with what comes next – maximizing your social engagement so that your post sees as many eyes as possible. Luckily, Yarra Web has tips and tricks to keep your content top of mind for your audience.
As companies look to evolve their digital presences, one element only increase in value. We’re talking, of course, about video content. Not sure where to start or why it might make sense for your brand? Don’t worry, the Yarra Web team is on the case.
Considering how website ideas have in the past brought fame and considerable money to their inventors, it’s normal that you want to protect yours. David Keller from Media Gurus shares some pointers on how to patent and protect your website idea in his guest post.
Hook, line and sinker isn’t just fishing terminology. It’s one of the fastest growing email marketing strategies, described by Yarra Web.
A/B testing may be the easiest, under-the-radar marketing technique to drive traffic for your brand. Yarra Web shares more in this post.
Your web copy serves a number of purposes: it needs to inform your audience, guide them through your website, engage, entertain, and ultimately convert. So it is important to get it right. Overall, the precise nature of your copy will depend on the message you wish to convey, and overall style and tone of your website. However, there are few traps that are all too easy to fall into if you are not on the lookout for uninspiring copy. Fortunately, while making the following mistakes can quickly deter visitors from your website, they are easily remedied, and once you have learnt to recognise them, easily avoided.
One could argue that a well-designed Website is a cornerstone to success for your business’ marketing strategy. It becomes a hub for information and engagement, a way to communicate with your customers in real time. That’s why advancements in Web design are a big deal, and something that Yarra Web likes to keep an eye […]