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How to present your products online – 5 lessons from ASOS

How to present your products online – 5 lessons from ASOS

Don’t experiment, just copy from the best!

Five important lessons from one of the world’s largest online stores (ASOS) in how to present your products online.

Building your mailing list – inspiration from the airlines.

Building your mailing list – inspiration from the airlines

I examine the checkout process of each of the four main airlines in Australia to see how and when they try to get my email address into their mailing list.

I award each of them a score for creativity and effort.

Make more Money from your Online Store – 5 tips.

make more money from your online store 5 tips

Have an online store? 5 easy things you can do to increase sales without spending a cent.

Get the Party Started at your New Website with these 6 Free Directories

Get the Party Started at your New Website with these 6 Free Directories

An easy way to kick off exposure and gain a little Google juice for your new website is to make submissions to the major Australian online directories. None of these will blow your business out of the water, but are worth doing for 30 minutes of effort.   Yellowpages.com.au The oldy and not so goody, […]

6 Simple Tricks to Halve your Google AdWords Budget

6 Simple Tricks to Halve your Google AdWords Budget

After working for years on many small business’ Google AdWords campaigns I’ve come to notice six common problem areas that when improved, easily halve a budget and attract higher quality leads. Try these six easy tricks to double your campaign’s effectiveness.   1. Do Not Use Broad Match type for your Keywords The worst mistake […]

Is my website visible in China?

Is my website visible in China?

Does My Website Make it Across the Great Firewall of China? Did you know the Chinese Government actively blocks accessed in China websites by “poison”? It sounds very Game of Thrones, but that’s the term coined by the Ministry of Public Security in the government of China to describe the Chinese Government’s method of blocking […]

4 Characteristics of a Spam Email

4 Characteristics of a Spam Email

I’m always surprised when a client or friend shows me an email that’s obviously spam and asks me if it’s a real service and should they consider responding. If you’re in this same category then read on to find out how to spot a spammer or an overseas bum-quality service provider (or, if you’re a spammer, then […]

Clinically determine the most effective website copy using Google AdWords

Clinically determine the most effective website copy using Google AdWords

Any silly duffer can tell you the massive benefits that good website copy can achieve for a website, including converting more website visitors to customers, but how do we determine what good website copy is? Is it possible to accurately test and compare whether some combinations of words and phrases are more effective at capturing […]

5 important design lessons from a bank

In this review, I take a look at UBS Australia’s homepage which provides many examples of what to do and what not to do in design that you can apply directly to your homepage.