Neil Patel (the big cheese of SEO) recently put together a review of 13 essential SEO tools.
We’ve summarised the 13 tools mentioned in the review and listed them by value (to us) and their fees.
FREE AND VALUABLE
Helps identify good sites for posting. Two parts:
- SeoBar is an additional toolbar, which shows the values of selected parameters for the page currently opened in the browser window. Set of parameters shown by SeoBar is fully customizable by user.
- The second part is the computation of the parameters for search results and its inclusion into search engine result pages – SERPs – for the most popular search engines. General sets of parameters consists of such things as Google Page Rank, Google Index (number of indexed pages in Google), Google Link (number of links pointed to the current page (except links from concerned domain)). Similar parameters for many other search engines (Yahoo, MNS, Yandex, Rambler, Baidu) and some other miscellaneous parameters. There is also a tool for creation of custom parameters at the user’s disposal. These parameters can be saved and used for future research.
- Research backlinks, find link-building opportunities and discover potentially damaging backlinks.
- Free data: inbound links, just discovered, top pages, linking domains, anchor text, compare links metrics.
- Full access to Open Site Explorer with Moz Pro, Moz Pro features: https://moz.com/products/pro/features
- Montly subscriptions for Moz Pro from $100- $600, annual ~$480, 30 days free trial.
Part of the Moz Pro, MozBar is also free: https://moz.com/tools/seo-toolbar
- Access important SEO metrics at a glance as you surf the web.
- Create custom searches by search engine, country, and region or city.
- See how difficult it is to rank for a given keyword.
- Expose page elements with the Analyze Page overlay.
- Preview and validate authorship, schema.org, and other markup inside the browser.
- View social metrics for Facebook, Twitter, and Google+.
- Links to Your Site (total links, who links the most, how your data is linked, your most linked content).
- Internal Links
- A backlink research and audit software (find all backlinks that point to a website, run anti-penguin link audit to remove any harmful links, reverse-engineer your competitors’ link-building, analyze any backlink over 50+ link quality factors).
- It seems all the software functions are available for free http://www.link-assistant.com/seo-spyglass/download.html, and one gets additional services if buying a license: SEO SpyGlass Professional, for website owners and webmasters $125, SEO SpyGlass Enterprise, for professional optimizers and SEO companies $300 http://www.link-assistant.com/seo-spyglass/buy.html
VALUABLE, NOT FREE
- Track your backlinks, keywords, brand mentions and know what your competitors are doing (site explorer, positions explorer, content explorer, position tracker, crawl report, Ahrefs alerts).
- Monthly subscriptions from $100- $400, annual $83-$333, 14 days free trial
- Includes a search engines report (Google and Bing), an overall picture of a website’s SEO health (summary report), link building tool (providing quality data on any URL, domain, keyword or phrase).
- Pro $99/mo, agency $249/mo, 30 days free trial.
- Good for creating a backlink profile of any site (data on external backlinks, referring domains, referring ips, referring subnets, backlink history, backlink breakdown, anchor text).
- Option for a free webmaster account – I could not find exactly what that account offers.
- Monthly subscriptions from $50- $400, annual $500-$4000.
- Keyword Research and Competitor Analysis Software (find thousands of profitable keywords in seconds, calculate keyword competitiveness, competitor analysis on top 10 google results, check rankings of sites in Google, Yahoo, and Bing, import lists of 10,000 keywords at once, get access to the platinum vip Facebook community).
- $350 annually, or $37 monthly, $1 trial for 10 days
- Guest post outreach software that automates and simplifies the process of attaining guest posts. Compiles useful statistics such as email open rates, click throughs and replies (Neil Patel reviewed this tool here).
- Starts from $69 per month for one user, up to $599 per month for 10 users. Offers an annual subscription discount of 25%.
- link risk management tool: finds unnatural, spammy links that are dragging down website’s rankings, cleans up backlink profile, builds Penguin-friendly links and detects and mends negative SEO attacks and Google Penalties.
- $450-$1300 monthly for more than one site.
- Blog search engine: search 15m active blogs by content, reach, social following, location, MozRank, and dozens of other filters.
- Monitor your campaign’s progress e.g. how much traffic your influencers are driving, post engagement levels, and content summaries. Create reports.
- For managing your blogger relationships – organize, filter, contact info, template emails.
- Very expensive: pricing starts at $9,000 per year for full access, free 7 days trial.
- Good for email campaigns
- Builds and organises a contacts database based on a list of URLs, provides theirs social metrics, helps write a personalised message to them and manages further contact, provides organisation of team members.
- Montlhy subscriptions from $24 – $999, 14 days free trial.
- Twitter analytics tool for finding, analyzing, and optimising social growth.
- One profile is free but with limited data, up to 3 profiles $ 29 /mo, $280 annually, up to 20 profiles $ 79 /mo, $760 annually.
- Nothing special, researching links and contacts faster due to the option to pre-select what kind of opportunities you wish to focus on, but do not offer any kind of pre/post analysis.
- Pay as you go ($5.00/credit), Consultant $47/month, Agency $127/month, Enterprise $497/month