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Pay-Per-Click advertising is often confusing to non-marketers. While most of them understand the concept of a paid ad, they don’t understand how it actually works or why they should be paying someone to run their PPC campaign.

A lot of them also have qualms about paying for exposure. Wouldn’t organic traffic be better?

Let’s explore why PPC is an important part of most digital marketing plans and how brands can make the most of it.

It’s a Great Tactic to Start With

PPC ads are an amazing way to start promoting a brand-new business or a business that has not seen any meaningful traffic to date.

Other popular digital marketing tactics, like content marketing, email marketing, or social media marketing, require a lot of time to become effective. The sooner you start executing them, the better, but they will only bring results several months (perhaps even years) down the line.

PPC traffic is instant. The moment you start investing in it, people will come to your website (provided that you set up the campaign properly, but that goes without saying). It gives you the chance to start closing deals or selling products from day one, helping you start earning from day one too.

With a PPC campaign, you can raise brand awareness early on and start getting some word-of-mouth recommendations too. You can also leverage this traffic into subscribers and followers and start reaching a wider audience across other promotion channels.

It Drives Relevant Traffic

PPC also comes with the added benefit of only driving relevant traffic. Since you can be very specific about the audience and keywords you want to target, you can practically guarantee you will never see the wrong kind of customers on your website.

With organic traffic, you will often see people who are just browsing. They may be checking out different brands, they may just be bored at work, or maybe they’re not in the transactional stage yet. With PPC, you can reach your customer base at the right time and ensure that they’re either served the product they are looking for or an article that will help them choose that product.

This means that your traffic will be worth much more. You may see fewer people, but most of them will stick, and a fair number of them will convert (you can expect a conversion rate of around 3-4%).

It Can Help Your Beat the Competition

PPC can also give you the edge you need to beat your competition. Some of them may not be investing in paid promotion channels, so they won’t even be competing in the same game with you. Others may have targeted only a specific set of keywords, or they may not have optimized their campaigns well.

If you are the new player on the block, PPC will help you to see some traffic early on. If you start showing up among brands your customers already trust, they will want to check you out. If you’ve done your website design and setup job right, they will stick around to see what you have to offer.

Note that you will lose out to some of your competitors for some keywords, especially if you are battling it out in a crowded market. This is especially true if you’re an Amazon seller and need to drive traffic to your store there. Make sure to work with a highly rated Amazon PPC agency, as they will know which keywords to target and which are just plain expensive.

It Can Be Cost-Effective

PPC can also be very cost-effective if you place your campaign in the hands of an experienced agency.

The important number to be mindful of here is how much a conversion is worth to you. If you drive traffic to a product that costs $5 and you pay $4 for that traffic, your campaign is not effective. If you pay $0.2 for the same traffic, on the other hand, then you have chosen your keywords and bids correctly.

There will be some keywords that are just inherently expensive, particularly in certain niches. However, as long as you are sure you can afford the cost of the conversion, don’t be afraid to bid on them. You will need to fund this initial campaign yourself, as there will be nothing coming into the brand yet, but it’s a great way to get the ball rolling.

It’s Great for All Funnel Stages

PPC also lets you target your audience at any stage of the sales funnel.

If they’ve never heard about your brand or product, you can target a broad keyword and drive traffic to a blog post or a page that explains how your product solves that specific problem.

If people are looking for your product and already know they want to buy it, you can serve them an ad specifically about said product. If they have already visited your website, you can use a retargeting campaign to remind them of your offer.

Your PPC campaign itself will have different stages, and you will need to tailor the pages you promote and the CTAs you use on them to that particular stage. As long as you’re able to match intent to the landing page, your campaigns will be much more successful.

It Can Be Tailored to Any Campaign

PPC is also incredibly versatile and can be tailored to any campaign whatsoever. Even when you start seeing referral and organic traffic, you can still use it to promote a special offer, a new product, a new store, or whatever you want to make your audience aware of.

PPC lets you call all the shots — how many ads you want, when you want to serve them to whom, how much you want to pay for each ad, etc. That way, you can, for example, convert people who have forgotten to buy their mother a gift for Mother’s Day and are now googling in blind panic a day after the holiday.

Always have your audience in mind when coming up with your campaigns. What they need and how you’re meeting that need should always be the cornerstone of your paid efforts.

It Provides Data on Your Audience

Finally, PPC lets you collect amazingly detailed information about your audience, your competitors, and your own website. It can help you improve your SEO efforts, as well as your social media and your email marketing as well.

It will tell you what people are looking for and help you create new content or better optimize your existing posts. It will help you identify keywords that are very lucrative and that you need to work on ranking organically for. It will make you a better copywriter by telling you what people actually click on.

Use this data to fuel all of your other digital marketing campaigns, as it’s the most accurate you will ever have. It will give you specific information about your target audience you can’t get any other way.

Things To Remember About PPC

Now that you know why you should be using PPC in your digital marketing plan, let’s remember a couple of key facts about it:

  • PPC only works as long as you keep paying for it. When you stop, the traffic will stop too. Try not to rely on it as your sole long-term strategy, as it can become quite expensive. Instead, aim to invest in other marketing channels over time too.
  • PPC is not a substitute for organic traffic, and you won’t rank better just because you pay a lot of money for your ads. You can (and should!) use the data you gather through your PPC campaigns to inform your SEO efforts, but the two strategies are not linked.
  • Some people will never click on ads and will prefer to work with the organic result. There’s no way around this, and you shouldn’t let it worry you.
  • Try not to steal other people’s keywords, i.e., don’t try to rank for your competitor’s brand name. Of course, you can do it, but it’s not the best way to drive traffic to your website, as you will remain associated with your competitor in the mind of your audience.
  • PPC can, in theory, fail, if the market is overly saturated and there is not enough interest in your product or if you target the wrong keywords or display your ads at the wrong time to the wrong audience. Don’t expect it to be a silver bullet.

Wrapping Up

PPC can be a great way to achieve all kinds of digital marketing goals. From raising brand awareness to boosting traffic and conversion rates, it can help you capture the attention of your target audience and stand out in a crowd. Remember to only work with experts in the field, as inexperienced PPC marketers can quickly blow your budget without delivering any meaningful results.

7 Hacks for Improving Customer Experience on Your Website

Customer experience plays a vital role in every aspect of business growth. If your visitors are not happy, if converting takes a lot of time and effort, and if finding information takes ages, no one will stick around long enough to discover how good your products or services may be.

On the other hand, if you’re able to provide a pleasant customer experience with a seamless conversion process, you can expect your business to reach the goals you’ve set for it.

Here are seven hacks for improving the customer experience on your website, plus relevant examples to set you on the right path.

Feature Relevant Trust Badges

The people who land on your website are mainly concerned with one thing: is your product or service good enough? And while they will certainly take what you have to say with a grain of salt, you still need to go the extra mile to show them why they should trust you.

This is where trust badges come into play. They are a simple yet effective way to highlight the most important features of your product or service to your customers and overcome those initial conversion obstacles.

Transparent Labs does a brilliant job on its whey protein isolate page. They show that their product has no artificial sweeteners, colouring, or preservatives and that it’s also gluten and GMO-free. This simple element instantly showcases the quality of the product and encourages customers to learn more and see if it matches their needs.

7 Hacks for Improving Customer Experience on Your Website

Compare Plans and Prices

Another common concern customers will have is how much money they will need to spend and what they can expect to get for that amount. And while displaying the price is certainly a great starting point, offering a comparison chart will have a better effect.

The easier it is for a customer to tell exactly what they’re getting and compare various pricing plans or packaging options, the likelier they are to convert. They will also have a much nicer time, as they won’t have to keep bouncing between pages to compare different options.

Future Fit has done a great job on its courses & qualifications page. They clearly present all the types of courses they offer and the levels within each course. Each option is presented concisely next to each other, along with a CTA to explore each course further. Most importantly, as you browse the courses on this page, you’re offered a price guide to download, where you’ll get detailed comparisons. It’s a very simple design solution that does wonders for customer experience.

Make It Easy to Sign Up to Your Newsletter

If you offer a newsletter (and you should definitely consider it if you don’t!), make sure it’s super easy for customers to sign up for it. Don’t just pop the form in your footer and be done with it: include it on your landing pages to encourage signups.

Ideally, you want customers to already be interested in what you have to say and your future offers, so try to place the form near the middle of your page. That way, they will be encouraged to keep scrolling and to give you their information, having realized what the benefits of receiving your emails will be.

Bulk Munitions is a good example. Their homepage features a signup form that clearly defines the benefits of signing up without it being too pushy or obnoxious. Since it comes with only two fields, it’s also easy and fast to fill out, making the customer experience that much more pleasant.

Make It Even Easier to Contact You

On a similar note, you also want to make it super easy for your customers to contact you. Yes, you may have your contact details in your footer. You may even have them in the main menu. But if you also add a prominent contact CTA to your landing pages, you’ll be reinforcing the message that it’s okay to contact you.

This is especially important if the products or services you offer aren’t something most people are familiar with. If there’s a complex conversion process involved or if customers will naturally have questions about your approach to their individual situation, the easier you make getting in touch with you, the better.

Robinsons Facilities Services have done a great job with their CTA. It’s near the middle of the page, so chances are most visitors will see it. It’s large and bold, and it clearly displays only the important contact information.

7 Hacks for Improving Customer Experience on Your Website

Any customer who has several questions buzzing around in their mind is likely to jump at the opportunity when a call is just a click away (especially when they’re browsing on their phone).

Provide Relevant Details

When it comes to your product descriptions, you want to find the right balance between being informative and providing too much detail.

Customers don’t want to read a 500-word essay about your product. They want to know the highlights, figure out if the product matches their needs, and then read or see more about it if the answer is yes.

To that end, make sure you write short, effective, data-heavy product descriptions. Ideally, you want them bulleted and formatted so that they can be consumed in a matter of seconds.

Bellroy has nailed this type of description. Their slim wallet page is the perfect example, as it features just 8 points about the product, which are more than enough to tell customers everything they need to know about it. They then add more features and descriptions below, but that’s more like icing on the cake.

7 Hacks for Improving Customer Experience on Your Website

Insert Your Relevant Content

If you are already investing in content marketing, it would be a complete shame not to put your carefully planned content to good use and enhance customer experience with it.

When creating blog posts, you will ideally have tied them closely to your products or services so that readers are able not only to find them useful but to naturally browse your offer after landing on a post.

Your product pages should also provide links to these valuable pieces of content to help customers learn more about a product or how to get the most out of it.

Take a look at the Lush magnesium massage bar. Its description features a link to the brand’s article on the benefits of this mineral for the skin, which further teaches customers how this product can make their day better.

Add Some Human Touch

Finally, in order to boost customer experience, you definitely want to add a human touch to your pages. Seeing a face will help your customers connect with your brand and feel like they are working with someone who is just like them.

You can display pictures of satisfied customers as well as your staff. The more relatable they are, the deeper a connection they’ll be able to forge.

Take a look at BarkBox. Granted, they are featuring images of dogs, but since dogs are technically their customers, the move makes sense. These photos appeal to other dog owners, add a touch of cuteness to the page, and certainly go a long way in improving customer experience.

7 Hacks for Improving Customer Experience on Your Website

Aim not to use stock photos of humans. If your customers have already come across them somewhere else, it will ruin the effect you’re going for. Plus, you want them to connect with you, not with a model.

Wrapping Up

Consider these seven ways to improve customer experience on your website. Before you make any changes, though, think about how they align with your current design and conversion process. Make sure you give your customers what they actually want, not just what someone has suggested might be a good idea.

About the Author:

Natasha is a web designer, a lady of the keyboard and one hell of a tech geek. She is always happy to collaborate with awesome blogs and share her knowledge about IT, digital marketing and technology trends. To see what she is up to next, check out her Twitter Dashboard.

Surprisingly Simple (and Effective) Ways to Raise Your Brand’s Social Media Game

If you are looking to raise brand awareness and bolster your company’s online presence, you should definitely rely on the power of social media marketing. However, that is easier said than done since everyone else seems to think so as well.

According to statistics, there are 4.2 billion active users on social media worldwide. That’s almost twice as many as there were only five years ago. And they aren’t just looking at memes because more than 85% of marketers maintain that social media has increased the visibility of their brands.

In order to get your brand noticed on social media, you’ll need to get a little creative, sure. But in most cases, you won’t need to reinvent the wheel.

Instead, you should focus on getting the basics right, such as being consistent when it comes to posting, as well as creating content that people find interesting, helpful, and/or educational. That’s what drives most of your user engagement, and if you are smart about it and put in some elbow grease, you can raise your brand’s social media game to the next level in no time.

With that in mind, let’s take a look at some surprisingly simple (but effective) methods you can implement into your marketing strategy and turn your brand into a social media success story.

1. Make an Effort with Your Profile Pages

Sure, every social media platform provides you with a page that is based on a template that doesn’t allow for major design alterations. But there are still plenty of things you can do to make your brand stand out, especially when it comes to its visual identity. Here are some of the most effective things you can do:

  • Make sure that the visuals are consistent with your brand’s message, service, and products. Red Bull’s Facebook account, as well as all of their other accounts, feature profile and cover images and content that promotes speed, extreme sports, racing, and flying. All of these have become synonymous with the brand over the years.

    Surprisingly Simple (and Effective) Ways to Raise Your Brand’s Social Media Game
  • Establish your brand’s identity through colour. Urban Skin Rx’s Instagram profile does this brilliantly. Most of their posts feature turquoise, which is the colour of the brand’s logo, along with peach and violet, all of which appear on their website and product packaging.

    Surprisingly Simple (and Effective) Ways to Raise Your Brand’s Social Media Game
  • Adapt your design to match the platform. National Geographic’s Twitter profile not only ticks both of the above boxes but also publishes content that fits the design of Twitter itself. For example, Instagram videos are usually filmed in portrait orientation, while Facebook seems to favour landscape orientation. Twitter has a good mix of both, and National Geographic also throws in some videos with square aspect ratios.
Surprisingly Simple (and Effective) Ways to Raise Your Brand’s Social Media Game

2. Be Smart and Ethical About Leveraging Existing Content

Being consistent and posting on a regular basis is the key to engaging your audience and growing your brand’s following on social media. However, unless you have a huge marketing budget, posting frequently is usually too much for just one person or a small team of people to handle.

Fortunately, you can give your social media team a break every once in a while by reposting content from other accounts. Just make sure that the content you repost aligns with your brand messaging and that you credit the original author of the post instead of trying to pass it off as your own.

Anytime Baseball Supply maintains a great Instagram profile that utilizes this tactic really well. Even though the brand offers a wide variety of baseball supplies, they don’t focus solely on their products on Instagram but rather repost useful content from other Instagram profiles that are dedicated to baseball. It can be anything from videos on how to pitch better, short snippets from the most recent games, or simply funny and interesting baseball memes. Of course, they always make sure to mention the original posters, which is a feat in itself on Instagram since sharing is not quite as simple there as it is on Facebook.

Surprisingly Simple (and Effective) Ways to Raise Your Brand’s Social Media Game

And if Twitter is a social media platform that is relevant to your brand, then you might want to allow your social media people to take a breather by retweeting some posts that they think are useful and relevant. Etsy’s Twitter account posts not only great videos that show off their hand-crafted products but also retweets DIY content and tweets from their followers quite often.

Surprisingly Simple (and Effective) Ways to Raise Your Brand’s Social Media Game

3. Turn Support Requests into Marketing Opportunities

It’s highly unlikely that each and every one of your customers will be absolutely delighted with your product or service. Whether they are disgruntled or just want additional information, they will most likely voice their complaints and questions on social media. Instead of viewing it as a disaster, you can turn it into a win for your brand. How so?

Well, you can start by responding in a timely manner and adopting a friendly, conversational tone in every situation.

You can also make use of social media listening tools, which will pick up on all the mentions of your brand. This is especially useful since some customers might not bother tagging your profile. For instance, Starbucks’ Twitter team responded to a user’s question regarding the brand, even though their profile wasn’t addressed directly. Even better, the customer solved their problem by accepting the brand’s advice.

Surprisingly Simple (and Effective) Ways to Raise Your Brand’s Social Media Game

But, even before there is a customer support request on one of your social media profiles, make sure to set aside some time in the day to engage with your followers and respond to their comments and mentions. You can even follow up with a question in order to keep the conversation going and boost audience engagement. That way, you will demonstrate a genuine interest in your followers. Your customer support efforts will come across as authentic, even when you are dealing with difficult customers.

4. Create Communities around Your Brand

Whenever a brand launches a great product or service, pretty soon, it has people talking about it. And thanks to social media, engaged consumers can easily form communities online. But, instead of having them talk about your brand on forums or Reddit, why not simply build them a community where they can interact with your brand and establish a more human connection?

There are two ways you can go about it:

Create a Facebook group where you will cater to the needs of your target audience. Now, the goal of this group shouldn’t be to pitch your products or service to your followers but rather to provide them with useful information that addresses their needs and pain points.

What’s in it for your brand?

Well, apart from boosting awareness, the value here comes from being associated with the community and providing help. It’s similar to a company blog that posts content that is educational as opposed to promotional.

Alternatively, you can even create a community that is built specifically around your brand. Have it act as a space where your customers can discuss your products, share their experiences, and provide tips on how to make the most out of them. This also encourages user-generated content, which can be really valuable for your brand in terms of social proof.

The Somnifix community on Facebook is a good example of the latter, where people can discuss pretty much everything about their mouth strips and share how effective they were at solving a common problem. But, the brand takes it one step further and uses the community to answer questions and provide customer support, which is great.

Surprisingly Simple (and Effective) Ways to Raise Your Brand’s Social Media Game

5. Integrate Social Proof into Your Profile

Social proof is worth its weight in gold, especially if your brand is relatively new on the market. There are several ways in which you can get your customers to leave a review.

If you already have an active community that revolves around your brand, all the work has already been done. All that is left for you is to cherry-pick the best reviews and user-generated content.

In case you don’t have an active community, then you can simply enable customer reviews on your brand’s Facebook page. This allows customers to leave a star rating and a written testimonial about your brand, product, or service. An even better option would be to get your customer to record a short video talking about their experience with your product or service. You can encourage them to do this by offering a discount on their next purchase, for instance.

Slack provides a fantastic example of utilizing user-generated content as social proof. They created a separate Twitter account on which they retweet users’ love for Slack. You don’t need to create a separate account, though, as you can simply retweet all the positive shout-outs on your main profile.

Surprisingly Simple (and Effective) Ways to Raise Your Brand’s Social Media Game

6. Create FOMO by Showcasing Your Products

FOMO, which is short for “fear of missing out,” is a very powerful marketing tool. It is also one of the main reasons why we all click to buy that product because it’s on sale or because it’s available for a limited time only.

Now, creating FOMO might be tricky because it depends on your industry and niche. It usually works best for businesses whose offers are non-essential – think luxury or leisure brands, where people want to get products at a discount price. They may not need it and may not otherwise buy it but they wouldn’t pass up a chance to buy the luxury item at a reasonable price point.

The most effective way to create FOMO would be to show your product actually being used in a real-life situation. Use images and video to showcase each of its features, as opposed to just shooting it inside the studio against a white background.

If you need inspiration on how to showcase your products, check out Overland Junction and head over to their Instagram profile. The images show their rooftop tents being used in just about every configuration and every setting imaginable, and you get a pretty good idea about what they are like and whether they would suit your needs or not.

The more attractive your product appears, the more likely your followers are to buy it, especially when it’s paired up with an active or luxurious lifestyle.

Surprisingly Simple (and Effective) Ways to Raise Your Brand’s Social Media Game

7. Create Educational Content

Producing educational content for your social media account is the long and slow way to go about establishing your brand. But it really pays off in the long run, and its effects will be felt even after you’ve stopped publishing it.

Now, in order to gain any real traction with that type of content, you are looking at a minimum of six months of hard work and regular posting. It will be at least a year or more before you are able to reap the full benefits.

It certainly beats posting occasionally and expecting it to go viral. Plus, it generates traffic, raises brand awareness, and provides value to the customer by addressing their problems and pain points without expecting anything in return.

A great example comes from Golf Cart Tire Supply and its YouTube channel, which features plenty of educational video content on how to repair or upgrade your golf cart. The following video shows how you can change seat covers on your golf cart, and it works for any model:

Another great example of educational content on social media is Gary Vaynerchuk’s Instagram. It features short video snippets that are packed full of practical information on business and marketing coming from Gary V himself. We are big fans of this particular video in which Gary tells you in just 45 seconds how you should go about dominating social media in 2022:


View this post on Instagram


A post shared by Gary Vay-Ner-Chuk (@garyvee)

Social Media Marketing Is a Long Game

Growing your brand on social media is all about doing hard work and checking all of the basic boxes. In fact, you are playing the long game, and everything that happens on top of that, such as your brand going viral, is just a welcome bonus. We hope that you have found these tips helpful and that you will use them to boost your brand’s social media game. Good luck!

About the Author:

Natasha is a web designer, lady of the keyboard and one hell of a tech geek. She is always happy to collaborate with awesome blogs and share her knowledge about IT, digital marketing and technology trends. To see what she is up to next, check out her Twitter Dashboard.

Want to Expand Your Business

In 2022, small business owners across the globe are attempting to navigate trying circumstances. In addition to high inflation rates and supply chain issues, small businesses face staff shortages, changing consumer behaviour, and decreased revenues. It’s no surprise that all these factors have resulted in an all-time low small business confidence rate.

But does the fact that SMBs have to overcome trying times mean entrepreneurs should give up on their dreams of growth and expansion for the time being?

Absolutely not.

On the contrary, industry shake-ups can be an excellent opportunity for brands to show their worth and cement their positions as niche authorities.

So, if you want to expand your business in 2022 and beyond, these are the growth strategies you should start implementing right away.

Embrace Omnichannel Sales

One of the most important consumer trends in 2022 is that people are looking for more versatile ways to shop.

A recent report from McKinsey revealed that 75% of consumers are exhibiting omnichannel shopping behaviour. This means that they’re researching and purchasing both in-store and online.

The popularity of omnichannel may not be much of a surprise, seeing how the COVID-19 pandemic forced the majority of people to become comfortable with online purchases. But what’s interesting is what people spend money on when buying via the internet. The same report from McKinsey reveals that:

  • 31% of users have ordered a restaurant food delivery during the past three months.
  • 29% have bought online with the option to pick up in-store.
  • 28% have bought groceries online.
  • 17% have used an app or website for same-day delivery.
  • 14% have paid more for two-hour delivery.
  • 11% purchased directly via social media.

Knowing this, it’s easy to conclude that for growth in the coming period, small business owners need to look towards new sales channels that will allow them to reach more customers. If you’re unsure where to start, go for social commerce. Social sales platforms are sure to deliver results in the coming period. Allowing your audience to buy your products straight from their social media feeds makes for an excellent way to attract, engage, and convert them into clients.

Invest in Customer Experience (With a Focus on Loyalty)

One of the main consequences of rising inflation rates is that shoppers are starting to prioritize prices when making buying decisions. This is causing them to switch brands and retailers and can harm businesses whose success (and future growth) depends on customer loyalty.

The good news is that mitigating the consequences of the customer loyalty shake-up doesn’t need to be challenging or expensive. And doing it right can significantly benefit your business and allow it to thrive despite the current economic state. So, as you work to encourage your clients to continue shopping with your brand, you might want to start investing in customer experience in a way that will nurture loyalty.

For instance, something as simple as offering fast and free shipping will encourage more than half of your audience to choose your brand over your competitors. So will publishing content that allows your customers to get more value from their purchase or presenting your audience with personalized content that drives people to see your business can effectively solve their unique pain points.

Nurture a Connection Between Your Audience and Your Brand

If you’re looking to grow your business, you need to encourage your target audience to perceive your brand as an organization that has their best interests at heart. After all, benevolence represents one of the main prerequisites for building and maintaining trust.

So, knowing that being seen as trustworthy plays a significant part in encouraging potential customers to convert, it’s easy to conclude that one of the best growth strategies you can employ is to nurture a positive relationship between your audience and your brand. And the best thing is that encouraging potential clients to form attachments to your brand doesn’t have to be complicated.

For instance, something as elementary as sharing UGC on your website or social media profiles will show your followers that you care about their experiences and will make them want to be part of your brand’s community.

A strategy with a similarly positive effect on customer engagement is employing value-based marketing. Research reveals that a growing number of buyers make buying decisions based on environmental, social, and governance factors. This proves that brands that want to build a positive image need to prove they’re invested in building a better future for their audience.

An excellent example of a brand employing value-based marketing comes from Ben & Jerry’s, a company that regularly shares its dedication to making the world a better, cleaner, more inclusive place.

Keep Up to Date with Market & Consumer Behaviour Insights

Are you looking to adopt a growth strategy that will serve you well into the future (and not just until the next consumer sentiment change starts happening)?

In that case, the best way to ensure the success of your business is to stay up to date with relevant industry trends. It doesn’t matter whether you achieve this by reading the right publications, listening to podcasts, or subscribing to a good investing newsletter. What matters is that you take the time to go through the new data, listen to expert opinions and advice, and make informed decisions regarding the future of your business.

Ultimately, you must remember that not all advice will work for your brand. However, by ensuring you know what’s happening in your industry and niche, you’ll prevent yourself from being blindsided by sudden consumer behaviour changes and give yourself enough time to prepare for even the most unfavourable circumstances.

Upgrade Your Website

Finally, as you explore growth strategies that will allow you to expand your business, don’t forget the easiest way to increase revenue for your brand: investing in your website.

Make regular design and UX upgrades. Ensure that the information you present is valuable to your audience and up-to-date. And don’t forget to publish content optimized for SEO and search intent so that you can effectively attract leads and convince them to become customers.

If you need help creating a site that’s guaranteed to contribute to your business’ growth, don’t hesitate to hire a first-class web design team so that you can rest easy knowing your brand’s future is in the right hands.

In Closing

With the current economic climate, small business owners must prepare for the recession. However, in addition to cutting costs and optimizing work processes, there’s one more thing entrepreneurs need to do: explore opportunities that will allow them to expand their business despite the dire circumstances.

The five tips covered in this article are easy enough for anyone to implement. And, when done right, they could be the key to business growth. So don’t hesitate to give them a try. After all, even if the ROI is minimal, you’ll still have made an improvement that could potentially benefit your brand in the long run.

About the Author:

Sarah KaminskiSarah Kaminski is a business manager and social media marketer. She works with a number of small businesses to build their brands through more engaging marketing and content. Twitter – @SarahKaminski10