What To Ask Every Digital Marketing Agency

Digital marketing represents the process of promoting business products and services through internet channels across electronic devices. This can be done through computers, smartphones, and tablets. The businesses require the services of digital marketing specialists to reach many consumers on a global scale. There are various sub-branches of digital marketing which include Search Engine Optimization, Search Engine Marketing, Content Marketing, Email Marketing, and Social Media Optimization among other branches.

Businesses considering to upgrade their marketing campaigns to the next level should seek the services of digital marketing agencies. There exist many digital marketing agencies in the world today due to the advancements in the level of technology. Research should be undertaken by businesses to come up with questions to evaluate the digital marketing agency that will suit their requirements. The following items should guide any business considering to hire the services of a digital marketing agency.

Eight Questions to Ask a Digital Marketing Agency

1. Who are some of the digital marketing agency’s clients?

A business in need of digitizing its business should ask the agency to provide some of the clients that have been served by the company. The firm will be able to determine whether the agency has ever worked with similar companies in the same industry as their business. This question will adequately test the agency’s scope and experience in your company aspirations.

2. What criteria will the agency use to determine results?

The business needs to understand the process in which the company will evaluate the progress of the marketing campaigns. The primary goal of hiring a digital marketing agency is to get a return on investment. The business owner should understand whether the criteria used in measuring results align with the expectations. Good knowledge of how results will get evaluated will form a basis for the business to know the right partner to give its digital advertising.

3. What is the area of specialization of the digital marketing agency?

A business person should ask the primary specialty of the digital marketing agency given the many sub-branches of digital marketing that exist. The digital agency should explain to your business all the digital marketing services they offer for you to make an informed decision whether or not to form a partnership with the digital marketing agency.

4. How much work will get outsourced?

A business owner should understand the part of the work that will get delegated somewhere else and the reason for delegation. This criterion will assist you to make informed decisions on whether to work with the agency or to look elsewhere.

5. How does your agency differ from other digital marketing agencies?

This question will open the floor for the potential digital marketing agency to explain to your business why they are the best in the field of digital marketing. An agency may point to results as their differentiating factor; others may discuss the efficient services offered while others look to a good working relationship. The guiding element in this question should be for the business to identify any unique selling point of the digital marketing agency. A good digital agency should provide evidence of their selling points.

6. How will the agency help your business achieve the goals?

This question should be asked to test how well a digital marketing agency understands your line of business. A digital marketing agency with experience in your line of business should articulate the marketing strategies they will use to reach your goals.

7. What security measures do you offer?

A good agency should provide concrete answers to the way it will do to protect the breach of data and sensitive information concerning the business. A digital agency should show an understanding of the cyber threats and possible ways to combat them to protect the reputation of your company.

8. How do you report the results?

A good digital marketing agency should generate results that depict the effects of their work. A digital marketing company should provide critical information such as conversion reports, overall return on investment, positions in search rankings of all essential words and AdWords management, and the cost data of the digital marketing campaigns they run.

Guidelines for Finding a Good Digital Marketing Agency

What is the cost of the digital marketing services offered? Digital marketing as a tool for marketing businesses across internet platforms comes with its additional costs. A company needs to understand the charging rates by their preferred digital marketing agency.

There exist different modes of payment demanded by digital marketing companies such as hourly based payments, project-based structure or the monthly based payment model. Knowing the cost structure of your agency will help to determine whether your business is ready to strike a deal with the agency or not.

About the Author:

PPC PRO is a digital marketing company that specializes in the branches of digital marketing.

Top 5 Mobile Marketing Tips To Grow Customer Base

Do you think you don’t need to invest in mobile marketing unless your targeted customers are teenagers?

Think again!

Research shows that people of all ages are using smartphones more than ever. Did you know that:

  • 92% of American adults own a smartphone;
  • People check their smartphones 80 times on average every day;
  • 90% of consumers watch videos on smartphones.

To put it plainly, every online business needs to target mobile users to stay in the game. And if you do mobile marketing correctly, you might well be able to stand out from the crowd.

So what does it really take to get great results from a mobile marketing campaign?

Well, why don’t you have a look at these tips from App Geeks that can help you drive maximum traction from your campaign?

Mobile-Friendly Emails

Many online marketers think that emails are passé in this age of instant messaging apps. Are you one of them?

Then you couldn’t be more wrong. Research shows that by the time this year ends, there would be 2.2 billion mobile users worldwide.

Take the cue and start sending customers mobile-friendly emails.

How to make emails mobile-friendly? Glad you asked.

Keep both the design and content short and straightforward so that the message is clearly displayed on small screens. Additionally, make sure your emails have call-to-action buttons easily visible.

Top 5 Mobile Marketing Tips To Grow Customer Base

Text Message Mobile Marketing

With smartphone users relying on text messages to communicate, online marketers simply can’t ignore text message marketing.

So start building an SMS list, if you don’t yet have one, to send well-timed SMS promotional messages to consumers. For instance, if you’re running a sale, you can send consumers text messages to inform them about the best deals.

Needless to say, the success of your SMS message marketing campaign depends largely on the number of subscribers you have. To improve subscription count, promote your SMS marketing list everywhere you can, including your site and in your promotional emails.

Additionally, consider adopting the time-tested strategy of encouraging users to do what you want them to do by offering them an incentive, like a gift card or a discount. Such a campaign can beef up your subscription list considerably at no time at all.

Voice Optimization

Did you know that more than 20% of voice searches are done on mobile devices?

Therefore, it is important that you optimize your content for it.

Because key phrases used in voice search are different than those used in text search, you will need to identify expressions people are likely to use to search your business or products through voice commands.

Voice search phrases have two distinct features. They are longer and more natural-sounding than long-tail keywords used in text search. Additionally, they are often in the form of a question.

Tools are available that help you find voice search key phrases relevant to your business or products, and you should consider using one.

Site Speed

Impressive site speed is crucial. Slow site speed can harm much of the good work you do to make your site mobile-friendly.

For instance, even if your site were to rank among the first few on mobile search results, you may not get a lot of organic traffic if it loads slowly on mobile devices.

Why?

Because today’s consumers have little patience, mobile users even less. According to a report, 74% of mobile users abandon a site if it takes more than 5 seconds to load on their smartphones.

So take the cue and improve site speed. If web development is not your cup of tea, hire a reputable web developer to fix the issue.

App-Based Mobile Marketing

This is another biggie. With 80% of the mobile time being spent on using mobile applications, there’s no way you can ignore the app-based marketing.

Most of your competitors may already have developed an app. If you delay developing one any longer, your dream of being number one in your niche may remain just that — a dream.

That said, there are two things you must remember when doing app-based marketing.

  1. User-Friendly App – There are hundreds of thousands of once-used-then-forever-forgotten apps in the digital landscape. Why add another one to this ignominious list? Mobile users have neither sympathy nor time for poorly designed apps. So make sure yours has user-friendly interface and features.
  2. Free App – Most companies offer free apps, and consumers expect the same from you. Remember, app-based marketing is a numbers game, so a paid app will prove counterproductive to your goal of growing your customer base.

What else you need to do? Check out this infographic because it has loads of mobile marketing tips.

About the Author:

Max ChekalovSocial media and Max is a match made in heaven. Prolific digital marketer with considerable skill in graphic design and writing, his endless thirst for knowledge and communication can be sated only by the dynamically changing world of social media. Always on top of the latest trends and development in social media marketing, Max’s curiosity and vision bring invaluable insight and value to any project.

Optimizing with A/B testing
source: unsplash

Optimizing with A/B testing is simply the process of testing two variants (in other words an A and a B variant) of some element of your marketing activities. By comparing their performance we can draw conclusions and apply the results to optimize for success. Although the A/B testing method can be used with all types of content, it is generally most popular when it comes to designing and launching emailing and landing pages campaigns.

The Optimization Do’s and Don’ts of A/B Testing

The Do’s: to ensure optimum results, we recommend you consider the following best A/B test practices:

Change only one component at a time

When you start testing, ensure not to get carried away diving into testing all our assumptions at once. If we test more than one component at a time, although we think we’re optimizing and testing everything, in reality we’re testing for nothing. Creating totally different variants with the maximum amount of changes is an error, since you will not know what has worked in each scenario. So it is better to focus your tests. Check and optimize for a single element on each test, such as, button size, copy, color … etc.

Look at your KPIs

It is useless to measure clicks if what we really want is to increase the sales of a certain product, for example. A/B testing should always be in line with your marketing objectives, your KPIs, or in other words your key performance indicators. To ensure your incorporating your KPIs in your tests, compare your metrics that are most related to the tests. For example if we’re optimizing for sales, the conversion of new visitors or repeat purchases is key.

Convert test results to actionable changes

After you’ve gained insights on how to optimize performance through your A/B tests, it’s time to take action! The objective of A/B tests should always be to find actionable changes that you can apply directly and continuously from now on. So apply the high performing changes and continue testing the next variable until you get the perfectly optimized landing (or email, or ad … etc.).

The Don’ts: successful optimization of your A/B tests comes from the strategic combination of following best practices (the Do’s mentioned above) and avoiding the following fundamental mistakes (the Don’ts):

Comparing apples and pears

The user groups on which the A/B test is carried out have to be as homogeneous as possible, or the results will not be reliable. It is not representative to direct each test variant to visitors who come from a different channel or who have some other important difference.

Let yourself be carried away by impatience

For the results of an A/B test to be statistically relevant, they must be done on a group as large as possible. If your website does not have a lot of traffic, that means you should leave both test variants (A and B) active for days or even weeks to really get reliable data and in turn successfully optimize.

Indulge in safety

A/B tests are the perfect place to take a risk, unleash your creativity and experiment. Dare to try your craziest ideas, you never know what can surprise you in the results!

Get Maximum Return Through A/B Optimization with Social Ads Image Testing

Putting theory into practice, let’s explore a case in point. We used A/B testing to publish more effective social ad campaigns.

Given the immense amount of content that is published on social networks every day, getting users to click on ads can be quite a challenge. For this, it is essential to stand out with an image that attracts user attention.

Optimizing with A/B Testing
Source: cyberclick

For our experiment, we launched a series of Social Ads in which their images corresponded to two variants: one followed the style guide of the brand, while the other was created with a 100% performance optimization approach. The purely performance optimized images fulfilled the following characteristics:

  • Use strong contrasts and striking colors
  • Do not ‘abuse’ filters
  • Image quality

The result: images with a performance approach obtained a 35% higher CTR and more than twice the ROI in terms of sales and revenue. Optimize your approach to digital ads by getting to know the digital advertising formats available to you. Through the science of A/B testing, and striping all underlying assumptions and ‘given guidelines’ we can optimize for success.

About the Author:

Journalist, content creator, community manager and social strategist. Laia studied Journalism and Audiovisual production. Innovative ways with words and communication are Laia’s passion

Top SEO influencers to follow in 2018

This month we were lucky enough to publish a guest blog post on Cyberclick, an online marketing company. Our article focused on top SEO influencers to follow in 2018. Check out the full article here.